The case for behavioural strategy

McKinsey & Company have recently conducted an interesting survey, reported on in their latest McKinsey Quartely business journal. The survey focused on the lack of awareness of behavioural economics from corporate strategists when making important decisions.

Of the 2,207 executives surveyed only 28 percent said that the quality of strategic decisions in their companies was generally good, 60 percent thought that bad decisions were about as frequent as good ones and the remaining 12 percent thought good decisions were altogether infrequent.

Your personal or company’s subconscious biases could be damaging your company’s performance and damaging the reputation of the leaders within your company.

Read the full article

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